Sunday 7 December 2014

Audience - Uses and Gratifications

Personal identity is the concept you develop about yourself that evolves over the course of your life. This may include aspects of your life that you have no control over, such as where you grew up or the color of your skin, as well as choices you make in life, such as how you spend your time and what you believe. This relates through music and they types of genres a person listens to and enjoys. For example a person into Rock is more likely to buy a rock magazine than a hip-hop one.

Entertainment - Magazines are generally used for entertainment for the audience. They can be used to help people escape from every day life and also can be used for educational purposes. They want people to enjoy reading the magazine and want to read it rather than feel that they have to, this is why entertainment is crucial in making a magazine good no matter what type it is.

Information – Although having to be entertaining most magazines are also very informative at the same time. Each different magazine will have specific information targeted at the wants and needs of their audience. In terms of music magazines informative information could range from latest news about an artists to the date of the reading festival next year, anything music’s based and informative will be used in the magazine.


Integration and social interaction – Social interaction allows people to share their own opinions and views on the things they have read in the magazines. This is a good way of magazines getting their sales up through word of mouth, if someone buys and likes a magazine there is a high chance of them telling people about it and recommending that they buy it.

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