Magazine name ideas

Draft Proposal

Draft Proposal

Outline of production:

The magazine in which I have decided to create is a music magazine focusing on the Indie genre of music. This is because whilst doing research it became apparent that many successful magazines also focus on Indie and I feel that it is a genre that can really be played around with in the making of a magazine. Also in response to a survey I carried out the most common answer to a question asking what was their preferred genre of magazine, Indie ranked number one, portraying that it is in higher demand than the rest and I feel as if it is growing and becoming more popular. The main magazine I have looked at for inspiration is Q magazine, this is because I really like the style and layout of the magazine and have some very good ideas which I can recreate in my own magazine, however I also looked at some other similar magazines such as NME, Rollingstones and Kerrang. 

Purpose of the magazine:

The main purpose of my magazine is to entertain and inform. I want to inform the readers of all things music, from the latest rumours and gossip to next years date for all big festivals such as Reading but at the same time I want to do this in a fun and interesting way which will not bore the reader and stop them from reading. Another key factor of my magazines will be interviews of artists, this is key in a music magazine as it's what the audience want to see and read, finding out about the artists they love through interviews. I want the magazine to be extremely honest with the audience, for example if we feel as if a new album from an artists is particularly poor we will say that, because there is no point lying about your opinions and we believe the audience would prefer a more upfront feel.

Target Audience:

For my primary target audience I'm looking at the ages 16 to 21 with a mix of both boys and girls. This tends to be the age groups which are most involved in the music industry and wanting to know everything about the artists they like. These are also the types of people that go to music festivals where a lot of indie artists go to therefore we hope to attract these types of people. Furthermore we believe that people of this age would either have some sort of part time jobs or some kind of disposable income maybe through pocket money or elsewhere to be able to afford to pay around £3 a month for an issue of our magazine.

Business model:

I have chosen to make the magazine a monthly release. This will allow more time to gather better content for the magazine and add quality to it also it may not appeal that much to my target audience if it is £3 every week as they may have other priorities or maybe just don't want to read a whole magazine that often. I will however also offer a yearly subscription which will save the consumers quite a bit of money rather than going and buying them separately each month. On top of this I will be offering 10% discount off the subscription price for students only, I feel this is a very good offer which would attract people of this age group more and give them more motivation to buy and read our magazine.

Audience - Uses and Gratifications

Personal identity is the concept you develop about yourself that evolves over the course of your life. This may include aspects of your life that you have no control over, such as where you grew up or the color of your skin, as well as choices you make in life, such as how you spend your time and what you believe. This relates through music and they types of genres a person listens to and enjoys. For example a person into Rock is more likely to buy a rock magazine than a hip-hop one.

Entertainment - Magazines are generally used for entertainment for the audience. They can be used to help people escape from every day life and also can be used for educational purposes. They want people to enjoy reading the magazine and want to read it rather than feel that they have to, this is why entertainment is crucial in making a magazine good no matter what type it is.

Information – Although having to be entertaining most magazines are also very informative at the same time. Each different magazine will have specific information targeted at the wants and needs of their audience. In terms of music magazines informative information could range from latest news about an artists to the date of the reading festival next year, anything music’s based and informative will be used in the magazine.

Integration and social interaction – Social interaction allows people to share their own opinions and views on the things they have read in the magazines. This is a good way of magazines getting their sales up through word of mouth, if someone buys and likes a magazine there is a high chance of them telling people about it and recommending that they buy it.

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